Review: Dan Ariely – Predictably Irrational

Review: Dan Ariely – Predictably Irrational

We – humans – do a lot of silly things. We never stop to think about them, though. Then comes in Dan Ariely. With his ability to think of experiments that outline our behaviour. I was curious to see where this train of ideas would lead, so I read Predictably Irrational. It might come to a surprise that I found out that I am also very irrational.

“Suppose we are nothing more than the sum of our first, naive, random behaviors. What then?” – Dan Ariely

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